Once again Seth Godin gives us hope that a personal philosophy of truth will help our professional world be more effective and meaningful...
In a recent inc. interview he chastises Marketers about not paying for attention... and if they are... they are not paying attention!
How can companies get marketing right?
Godin: Start by understanding that no one cares about them. People care about themselves.
"Instead of thinking, "What do the masses want?," marketers need to think about what the people who care want. They are two different things. The masses aren't listening because they have so many other choices. The people who care are going to choose to listen. And by appealing to the people who care, it is way more likely that a company will be talked about."
So... target the customers who will care... and provide value so they care enough to share... and appreciate your brand and promise.
This is when we all love to love Seth... when he confirms the importance of OUR promise!
So... allow me to share... about how we care...
"Sitour" is a French mashup for Signature Touriste... Signage for Tourists. We really care about skiers and help these tourists (our people!) get around the big, beautiful ski resorts so they have more fun with their family, friends, and nature.
Our marketing and advertising services are for brands that want to join them and provide a PRESENCE WITH PURPOSE to an "Upscale Active" audience that are in a positive and receptive frame of mind.
We help brands deliver their message AND value to great people at hundreds of ski resorts around the US and the world... through live Analog and ongoing Digital interactions.
Call me, David Cutler, CEO of SitourUSA (dcutler@sitourusa.com or 617-331-7852) to share ideas around your existing brand promises or jump onto our many opportunities to provide instant and longterm value to what your new friends need and want ... VIP access to fun, sampling of food, drink, whatever ... free Mobile services... device charging...maps, weather, music!
We have been Experts On Snow successfully for 50 years. You are invited to join millions of us having the time of our lives at ski resorts ... where it is Après-Ski all day!
So... allow me to share... about how we care...
"Sitour" is a French mashup for Signature Touriste... Signage for Tourists. We really care about skiers and help these tourists (our people!) get around the big, beautiful ski resorts so they have more fun with their family, friends, and nature.
Our marketing and advertising services are for brands that want to join them and provide a PRESENCE WITH PURPOSE to an "Upscale Active" audience that are in a positive and receptive frame of mind.
We help brands deliver their message AND value to great people at hundreds of ski resorts around the US and the world... through live Analog and ongoing Digital interactions.
Call me, David Cutler, CEO of SitourUSA (dcutler@sitourusa.com or 617-331-7852) to share ideas around your existing brand promises or jump onto our many opportunities to provide instant and longterm value to what your new friends need and want ... VIP access to fun, sampling of food, drink, whatever ... free Mobile services... device charging...maps, weather, music!
We have been Experts On Snow successfully for 50 years. You are invited to join millions of us having the time of our lives at ski resorts ... where it is Après-Ski all day!
SitourUSA.com - Connecting Minds and Media
