My tweet: Out Of Home ad industry has been going digital and ready for Mobile @jackmyerscom #connect2014 #ooh
The other Jack (Sullivan) from Starcom Mediavest is urging the industry to employ "Digital Designers" (nice term).
"Convergence is here (again)... this time between OOH and Mobile... So, now what!?" (Heberle)
They talked about Mobile being a friend or foe... since it's obviously at the center of our world (particularly OOH), Mobile needs to be our best friend. The answer is in testing Mobile Marketing vendors and partners across all Media. They are starting well (but slow) with projects like the Gap's Mobile geo-fencing local bus shelters.
If you want more coolness that actually sells stuff (of course you do), ask me about the tech we are having the most success with ...
Here is a great slide from Greg Stuart of the Mobile Marketing Assoc reminding us about the consumer's multimedia Path to Purchase (click to enlarge)...
The next most popular topic: Changing an "old school" media industry is...
